Alphatel Business 2006

The king of Tottenham Court Road’s decor shops has unveiled an heir to the throne: a fabulous new lighting den in W2. The 200-year-old brand is styling its new branch as a concept store, but much of what’s on offer here – an interior design team, a bespoke joinery service, a vast lighting range – speaks of old-fashioned retail excellence rather than innovation. A glorious art deco cinema building is a fine setting for the stylish store, and it’s an ambitious acquisition in a market where so many are focusing online. That said, we’re told a flash new website will follow too.